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I've just posted over at the Betta Living Bedrooms Review site this review:

"The owner of this site is spamming many forums completely unrelated to kitchens with links here. So they obviously have no scruples and should probably be shut down."

Looking at some of the reviews it's very likely that they have a very poor reputation for service let alone spamming other people with links to their lousy site.

We should go spam the crap out of their review site/forums with high praise....for Cubicle 7 and the One Ring RPG.

I believe that's called Cross-Marketing.