You might feel differently once you've held it in your hand. It's not cheap plastic, it's pretty substantial.Elfcrusher wrote:Ugh. Maybe there's valid merchandising reasons for that packaging, but it screams "cheap" to me.
The little plastic boxes (like Chessex uses) I find appealing, both visually and tactilely. Maybe elongate those into a square tube; you could slide an insert down one side (or two sides) with trade dress. And if hooks are breaking it means it's the wrong plastic.
Maybe it will never work; maybe retailers simply need the blister packs. I'm pretty sure I'd be less likely to impulse buy.
At any rate, trust me, tubes (or anything that hangs that is not a blister) look horrible after the slightest bit of store-wear, and it doesn't take long. The problem with the hooks is that, because of the nature of the tube, the hook has to be connected to the part that pops off, which means the stress point is either the hook itself, or the join with the cap. If it's the latter, the cap will frequently pop off unless you tape it (which looks atrocious, even if done during manufacturing).
As a final bit of hard data:
Think you're less likely to impulse purchase dice packaged like those Star Wars dice?
Well, for almost TWO MONTHS following their release, those dice packs were the highest grossing non-Magic Card item in my store. I'm not talking quantity, I'm talking DOLLARS. And my store isn't exactly small, we made over $1.2M last year.
