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Elfcrusher wrote:Ugh. Maybe there's valid merchandising reasons for that packaging, but it screams "cheap" to me.

The little plastic boxes (like Chessex uses) I find appealing, both visually and tactilely. Maybe elongate those into a square tube; you could slide an insert down one side (or two sides) with trade dress. And if hooks are breaking it means it's the wrong plastic.

Maybe it will never work; maybe retailers simply need the blister packs. I'm pretty sure I'd be less likely to impulse buy.

You might feel differently once you've held it in your hand. It's not cheap plastic, it's pretty substantial.
At any rate, trust me, tubes (or anything that hangs that is not a blister) look horrible after the slightest bit of store-wear, and it doesn't take long. The problem with the hooks is that, because of the nature of the tube, the hook has to be connected to the part that pops off, which means the stress point is either the hook itself, or the join with the cap. If it's the latter, the cap will frequently pop off unless you tape it (which looks atrocious, even if done during manufacturing).

As a final bit of hard data:
Think you're less likely to impulse purchase dice packaged like those Star Wars dice?
Well, for almost TWO MONTHS following their release, those dice packs were the highest grossing non-Magic Card item in my store. I'm not talking quantity, I'm talking DOLLARS. And my store isn't exactly small, we made over $1.2M last year.

Let me note that one thing that gets my wife's attention is an attractive set of dice. Just sayin'.

Lots of people posting here about TOR dice may not have seen the dice sets sold separately by C7 http://shop.cubicle7store.com/epages/es ... s/CB71002a

These come in a clear plastic box 38mm sq x 70mm tall (1.5" sq x 2.75" tall for non-metric people) containing the dice set. The box has a black plastic top that's easily sealed with tape to avoid pilferage. The box has a paper insert with One Ring and a bar code on it. SKU is CB71002 ISBN: 978-0-95744-138-6

Guy I know in Japan, who I will be gaming with in July when I move out there had some custom One Ring dice sets made in different colors, and they are pretty cool. I would consider buying a set if he can hook me up with the maker, but I would greatly prefer official dice in different colors. I like the dice so much I put them in a coffe table display case to show off.

Hermes Serpent wrote:Lots of people posting here about TOR dice may not have seen the dice sets sold separately by C7 http://shop.cubicle7store.com/epages/es ... s/CB71002a

These come in a clear plastic box 38mm sq x 70mm tall (1.5" sq x 2.75" tall for non-metric people) containing the dice set. The box has a black plastic top that's easily sealed with tape to avoid pilferage. The box has a paper insert with One Ring and a bar code on it. SKU is CB71002 ISBN: 978-0-95744-138-6

For what it's worth, these are exactly the ones I'm hoping they consider changing the packaging for, for the reasons I've explained above. It's not that I don't think they look fine, they are just rather limiting from a retailer's point of view.

I bought one set around two years ago in Vienna. It was in a plastic little box with LM book's cover picture on it.

I would love to get another set of the dice myself since I'm looking to start a game locally. I own just the one set with my core boxed set.

How about TOR posts some CAD files, with a creative commons license for personal use, so that we can 3D print our own?